Global Awareness – Exhibitions
A massive highlight for us at Walero is our presence in the market. And let me explain more about what we mean. Walero exhibited for the second year in a row at the annual Motorsport Days.LIVE exhibition at Silverstone. This time around attendees approached our stand and already knew about Walero and what we do. Instead of us having to explain who we are and what we do, they already knew. This was satisfying to say the least. It shows our progress. It shows our growth. It shows our awareness. And not to mention a lot of these attendees were actual wearers of Walero and were complimenting how good the stuff is!
To finish the year off we turned our attention to another market. A market that Walero is growing in. A huge market and a very valuable one to be in – America. Alongside our US distributor, HMS Motorsport, we showed our presence at the annual PRI 2019 show in Indianapolis. Now, to challenge the US market and see if they know about us and if not, make them know. It was a very successful show for us. There was a mixed response of people knowing about us but that’s OK. This was always expected in a market we are fairly new into. Although, there was a lot of people interested in our product and were keen to get on-board with it. We left America with excitement of the future Walero has in the states.