Walero Continues to Expand Agreeing New German Distributor
“Expansion into Europe has always been a key ambition for Walero; reaching an agreement with industry leading, ISA-Racing GmbH, who will be our distributor in Germany and across central Europe is fantastic news.”
Patrick Grant – Sales and Marketing Manager
Walero continues to expand agreeing new German distributor.
Walero are delighted to welcome on-board their new German distributor, ISA-Racing GmbH.
Walero’s rate of growth is taking the motorsport market by surprise as they continue to expand globally, announcing on-board another new distributor. ISA-Racing GmbH, a leading player in the motorsport industry will now act as a distributor for Walero in Germany and across Europe.
Germany, as we know, is one of the leading motorsports countries in the world known for their excellent efficiency, as well as producing many of the greatest drivers such as Michael Schumacher, Sebastian Vettel and Nico Rosberg. Having a German distributor such as ISA-Racing GmbH on board is beneficial for Walero’s continual growth in motorsports.
ISA-Racing have been operating for more than 30 years distributing a complete range of more than 25,000 items, including a range of FIA-approved protective clothing. Patrick Grant, Sales and Marketing Manager at Walero, highlights the significance of having a German distributor on-board with such high calibre:
“The base layers we produce here at Walero are a premium product, and we value that massively. For us, it is important we hold that value and make sure our products remain premium, so essentially I have to be particular who we take on-board to represent us.”
The Walero base layers are like no other, using cutting-edge technology to actively regulate a drivers body temperature. It is a race-wear revolution which applies the same technology used for NASA astronauts; designed to withstand extreme conditions the ‘Keep your Cool’ range maintains your core body temperature, reducing perspiration by up to 33%. Patrick adds to the above by going on to state the following:
“Expansion into Europe has always been a key ambition for Walero; reaching an agreement with industry leading, ISA-Racing GmbH, who will be our distributor in Germany and across central Europe is fantastic news. They have been on my radar since I joined; they are massive leader in the industry with a great reputation.”